Juno award-winning singer Serena Ryder just added another accolade to her resume; she is now a brand ambassador for Upstreet Brewing.

The P.E.I.-based brewery brews Libra, a non-alcoholic craft beer. They work to normalize socializing without alcohol through “wellness-inspired content and experiences”.

 

View this post on Instagram

 

A post shared by Libra (@drinklibra)

According to an October 19 news release from Upstreet Brewery, 40 percent of Canadians are prioritizing their mental health due to the pandemic, which inspired the partnership between the brewery and Serena Ryder’s foundation, ArtHaus.

ArtHaus is a multi-purpose working space for professionals and artists to collaborate and connect.

 

View this post on Instagram

 

A post shared by ArtHaus (@welcometoarthaus)

Together, the two are working to eliminate the stigma of staying sober at social events. Libra beer is available to order within Canada at drinklibra.com and Well.ca.

Filed under: Serena Ryder